Biz Buzz

Bizbuzz: business happenings Around essex County By Donna Thompson much more. Discover what works—and what doesn't—in promotions, giveaways, contests, and more. Find out how to spot great business prospects—and how to follow up after the Expo to ensure that those leads turn into solid deals. Enjoy drinks and light fare while viewing cutting-edge displays, a variety of promotional materials, ideas for demos, signs, and tastings. "Turn Leads into Deals!" is free for inBiz Connection members, as well as advertisers on SuburbanEssex. com and in both inBiz and Suburban Essex magazines. The cost is $15 in advance for nonmembers; $20 at the door. To register or for more information, call 973-276-1688 or email: info@inBizMail.com. Vicinity media group, publisher of inBiz Magazine, is offering "turn Leads into deals!" a pre-inBiz Expo seminar and networking event. The seminar, to be held from 6 to 8pm, Sept. 29, at The Wilshire Grand Hotel in West Orange, is geared to help any size business make the best of essex inbiz expo 2009 the most profitable experience of the year. The first inBiz Expo—held in November 2008-—drew hundreds of people; this year, with the added attraction of Suburban Essex Magazine's Readers' Choice Awards 2009, more than 1,000 people are expected to attend. The pre-Expo seminar will feature a panel of experts addressing effective booth design and displays, demos, signs, staffing, and Jerry Carter, Jr., founder and CEO of First Priority Pay, New Jersey's largest privately held payroll firm, has written his first book. Published in July, Business Clarity offers an inside look at Carter's life and experience at creating a thriving business in a tough economic market. The book, a how-to blueprint for starting a business, covers financing, hiring, defining a target audience, and establishing a corporate identity—all essential aspects for building a successful company. Also outlined are the fundamentals of setting up a business such as licensing and liability insurance. "A lot of owners get into business without knowing about the need to acquire the necessary permits and licenses, " Carter says. In the five years since he started First Priority Pay in a small rented office, Carter has grown the business into a multimillion-dollar company with offices in Hoboken, Rhode Island, Pennsylvania, North Carolina, Tennessee, Illinois, Missouri, and California. A Phoenix office is set to open soon. The company's focus is on small business, offering payroll services to mom-and-pops and companies with several hundred employees. First Priority Pay also offers 401K packages and tax-preparation expertise. 6 | | Third Quarter 2009 The new Jersey desion Signs of Depres partment of health of highs nancy can be a time ething during and after a preg and senior serThe period before, when are the lows som and her family, but an and lows for a wom S Speak vices has introduced rned about? peak Up When You're Down to to be conce Signs can include: y the speak up When • Crying uncontrollabl or • Trouble sleeping,h hless • Feeling guilty or wort You're down palm sleeping too muc ily • Lack of interest in fam • Changes in appetite card, in an effort to and friends ling hopeless • Fee 1-800-328-3838 www.njspeakup.gov educate Essex County women on the signs of postpartum depression (PPD) and other perinatal mood disorders. The card also lists free area resources and a phone number for the statewide Family Helpline, where women can get help. Jon S. Corzine Governor Heather Howard Commissioner The palm card is being distributed through beauty salons, YMCAs, and Jewish Community Centers across the state. Essex County locations include Planned Parenthood of metropolitan nJ in Newark, Curves of Caldwell, Livingston, Nutley, and Upper Montclair, maplewood nail & spa, handcrafters of Livingston, Pinnacle 2000 of Cedar Grove, and the montclair YmCA. New Jersey is the first state nationwide to require health care professionals to educate and screen all new mothers for PPD. Between 11,000 and 16,000 women in the state suffer from postpartum depression every year.

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